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7/16/2021
9 : 19
July 14 - 9 nimble campaigns in H1 2021 | Marketing budgets get smaller share of revenue
Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds; Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity; Sweetarts spins online
7/16/2021
9 : 7
July 15 - How data privacy evolved in H1 2021 | Facebook invests $1B in creators
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings; 9 campaigns that showed marketers staying nimble despite haze of H1 2021; Dentsu buys LiveArea in $250M bet on
7/13/2021
18 : 54
Special report: What shaped the marketing industry in 2021's first half
Data privacy evolved at a dizzying pace in H1, with more still to come; Marketing in a pandemic recovery: H1 2021 by the numbers; Why brands like Neutrogena and Old Spice are rushing to build internal
7/13/2021
14 : 54
July 13 - Asics invests NFT proceeds into digital arts community | 7-Eleven to launch Slurpee into space
7-Eleven to launch Slurpee into space in a nod to its delivery service; Why a creative veteran is bullish on next-generation customer experiences; AMC gamifies 'The Walking Dead' with instant
7/12/2021
15 : 14
July 12 - Panera unveils swimwear collection | Estrella Jalisco teams with Tastemade
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership; Molson Coors ending production of Coors Seltzer, Brewbound reports; 6 campaigns that stood out amid H1 growth in
7/10/2021
18 : 14
Weekender: Heinz calls on hot dog and bun companies to sell equal packs
Signup | Forward Marketing Dive Weekender July 10, 2021 | A roundup of this week's most read stories Straker Translations BROUGHT TO YOU BY — Straker Translations Future Proofing Global
7/10/2021
6 : 4
July 7 - Canned cocktail brands reach inflection point | Chipotle embeds burrito freebie in NBA Finals ad
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'; Burger King CMO becomes co-leader as president steps down; Kraft Heinz partners with 'Top Chef' alum to
7/10/2021
6 : 2
July 8 - Dunkin' matches audio ads to listeners' music tastes | Is Yeezy Gap a billion-dollar brand?
Is Yeezy Gap a billion-dollar brand?; Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'; As canned cocktails boom, marketers eyeing longevity face new challenges; 'We're
7/10/2021
6 : 0
July 9 - NFL pilots Twitter's live audio feature | 6 standout mobile campaigns from H1 2021
6 campaigns that stood out amid H1 growth in mobile usage, app spending; Brookfield Properties opens AR ad inventory across 100-plus shopping malls; NYX pilots new social commerce tech with TrillerTV
7/6/2021
15 : 14
July 6 - Heinz petitions hot dog, bun brands to sell equal packs | Stella Artois auctions fried chicken recipe as NFT
Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT; What Apple's iOS 15 means for marketers; Campaign Trail: Burt's Bees zooms in on human connection through
7/3/2021
14 : 14
Weekender: Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business
Signup | Forward Marketing Dive Weekender July 3, 2021 | A roundup of this week's most read stories The Trade Desk BROUGHT TO YOU BY — The Trade Desk Introducing Solimar A new digital advertising
7/2/2021
15 : 14
July 2 - Degree partners with NIL-eligible NCAA athletes | Pinterest bans weight-loss ads
Campaign Trail: Burt's Bees zooms in on human connection through lips; Pinterest bans weight-loss ads in face of reopening-related social pressures; Tripadvisor's refreshed app, ads aim to
7/1/2021
15 : 14
July 1 - Budweiser reenacts 'Independence Day' scene | Corona pushes 'Triptocurrency'
Corona offers spin on crypto craze to get people back to the beach; Horizon Media embeds behavioral science with brand strategy via new team; The rise of DTC holding companies; 'Liberty, Liberty,
6/30/2021
15 : 34
June 30 - Audi claims 70% conversion rate for cookieless test | Consumers more attuned to brand activism, but skeptical
Attitudes toward brands evolve again, 1 year after a racial reckoning began; How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies; The rise of DTC holding
6/29/2021
15 : 24
June 29 - Doritos commits $5M to Black creators | Federal judge rejects Facebook antitrust cases
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power; Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts; Wendy's CMO on
6/28/2021
15 : 4
June 28 - Wendy's CMO talks post-pandemic vision | Domino's lets customers bet on delivery
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up; Sprite turns scannable bottles into tickets for virtual hip-hop concerts; What's next for the ad industry
6/26/2021
14 : 14
Weekender: What's next for the ad industry as Google gives third-party cookies a stay of execution
Signup | Forward Marketing Dive Weekender June 26, 2021 | A roundup of this week's most read stories EY BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path
6/25/2021
15 : 14
June 25 - Ad industry reacts as Google delays third-party cookie death | Amazon acquires podcast platform
Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars; Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji; Ntwrk's shopping
6/24/2021
15 : 44
June 24 - Google delays third-party cookie phaseout | Dr Pepper takes zero-gravity flight with Triller
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda; Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy; As CMOs seek to fortify pandemic
6/23/2021
14 : 54
June 23 - Chipotle revs up racing game | Hotels test marketing waters as travel returns
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on; How Bush's plans to keep people interested in beans beyond the pandemic; Ad-Lib.io expands